So many companies brag about their designs being fresh and juicy, but when it comes to our project for the Tropiki plant shop in Poland, we can honestly say we managed to achieve such an effect.
E-commerce
BrandingSo many companies brag about their designs being fresh and juicy, but when it comes to our project for the Tropiki plant shop in Poland, we can honestly say we managed to achieve such an effect.
Tropiki
Branding and online store
At the request of Wrocław’s greenery fanatics, we set up an online store, designed the brand’s key visual and implemented integrations with delivery drivers and parcel lockers – key e-commerce features.
The store was set up on the WooCommerce platform, known for its flexibility. We put emphasis on UX: we wanted navigation within the store to be a nice, pleasant experience, very much reminiscent of a visit to a brick and mortar store full of plants. We took care of reliable integration with the delivery drivers system, especially with parcel lockers.
We aimed for a distinctive visual, putting the product front and center, and an efficient store allowing for quick delivery of delicate goods.
Competition in the houseplant industry has increased recently since caring for plants grew (pun intended!) in popularity among millennials. This forced us to offer something that would be really eye-catching in comparison with other stores.
The key visual we designed is focused on contrast. The cheerful pink makes the green pop. At the same time, the whole store design stands out because the competition’s websites often focus on black and white or earth-toned key visuals.
